Sheridans Advises Publicis for UBS Rebrand Campaign
"We Will Not Rest"

Top ranked media law firm Sheridans is proud to have advised Publicis and UBS in respect of UBS' global brand campaign.

The campaign, which runs across TV, print and online, includes the new strapline "We will not rest".

As a statement of what UBS aims to deliver for its clients, the ads feature great achievements by people who became famous by not resting until they had reached their goal. They feature footage of achievers including Neil Armstrong, "The First", Muhammad Ali, "The Greatest", and Steve McQueen, "The Coolest". The TV ad is set to a Maria Callas ("The Voice") soundtrack and fades to the phrase "Until you are… We will not rest. UBS".

Sheridans advised on all media aspects across the global campaign, including music and footage clearances and over 30 celebrity image rights agreements. The team was led by media partner, Jeremy Roberts, who worked alongside Peter McInerney, Kazu Cowley, Sara Law and Kieran Hayes.

For further information please contact:
Sarah McGiven
T. 020 7079 0164
E. smcgiven@sheridans.co.uk

August 2010