Advertising and Brands
Nowadays advertisers and brands are developing and exploiting their own media content worldwide, moving into live events and onto mobile platforms.
Sheridans’ experienced advertising and brand lawyers are at hand to offer specialist legal advice on the convergence of content, brands and platforms. The protection, promotion, exploitation and monetisation of content and brands is at the heart of what the lawyers do.
Sheridans gives practical and commercial legal advice to some of the world’s best known brand owners, media and advertising agencies, production companies, platforms and celebrities, on all aspects of marketing and advertising law.
Sheridans’ advertising and marketing services lawyers are recognised by the Legal 500 for providing "commercially focussed advice" in this area.
The type of work includes: advertiser funded programming, sponsorship of sports and live events, promotions, product placement, advertising clearance and regulatory advice, brand protection and reputation management, trade mark work, commercial endorsements, licensing and merchandising arrangements, and new digital platforms.