The Sport Group's in-depth knowledge and experience of the sports market enables its members to add real commercial insight and value to clients. The group offers clients bespoke and strategic business solutions through a combination of specialist industry knowledge and a consistently commercial approach.
The Legal 500 for 2012 describes Sheridans as "a go-to practice for media and sponsorship rights in football and athletics, as well as rugby union and cricket" and comments that its team provides "an exceptional combination of top level legal work with commercial acumen." Chambers and Partners for 2012 recognises Sheridans' particular "expertise" and "prowess" for sports media work.
The team regularly advises clients - both in the UK and internationally - on all commercial matters relating to sports law including the creation, acquisition, licensing and protection of media rights to premium sports properties; the structuring, acquisition and sale of major sports sponsorship programmes; domestic and international merchandise licensing programmes for sports brands; the protection and exploitation of image rights; and event organisation and participation agreements.
Clients include governing bodies, clubs and teams, agencies, broadcasters, sponsors, merchandising licensees and individual sportsmen and sportswomen.