Brands
Convergence of content, brands and platforms is finally happening. Brands are migrating to new platforms: online, mobile, live events. Sheridans' experience in all these areas allows the firm to provide practical, commercial and legal advice.
Sheridans offers expert advice to brand-owners, creative and media agencies, suppliers of marketing services, production companies, celebrities and creatives. The firm's specialists advise on projects across all media and are highly regarded for their commercial, legal and regulatory expertise in multi-platform digital campaigns and advertiser-funded programming.
Clients include some of the top global agencies, the world's best known brands and personalities, and many of the most exciting and innovative production companies.
Sheridans' work in this area includes:
- Advertiser-funded programming
- Sponsorship of content and events
- Celebrity endorsements
- Brand protection
- Effective brand exploitation
- Client / agency contracts
- Media buying
- Trade mark registration and protection
- Advertising clearance and regulatory advice
- Enforcement of intellectual property rights
- Hiring and firing
- Advising on senior executive packages
- Agency start ups
- M&A
- Commercial partnerships and joint ventures
- Merchandising
- Cross-promotion
- New product development and protection
- Live music events
Robin Hilton, Peter McInerney, Jeremy Roberts, James Kay, Morris Bentata, Ray Wann, Alex Chapman, Tahir Basheer, Nigel Jones