Data is a valuable and important asset. It is, however, often mismanaged. Sheridans’ data team work with clients to protect and exploit these assets, creating and protecting revenue streams and allowing brands to maximise growth.
The team has specific expertise in relation to the collection and use of data in mobile advertising, fraud prevention data, fan data, sports betting data, machine learning and artificial intelligence. More broadly, the team helps clients manage privacy, reduce development costs and maximise the potential of data, with a particular focus on cloud computing, CRM, cross-border compliance, data analytics, user profiling, advertising and integrated digital marketing campaigns.
Managing crisis and cyber risk is also an area of considerable expertise: the team has a dedicated crisis management group to assist businesses, including insurers and insureds, on preparing for, responding to and mitigating cyber risk, and data breaches.